|Although I’m not a big fan of politics or any politician for that matter, but the 2012 US Elections for the presidency has intrigued me. Not because of the political drama involved, but due to the logo designs being used by candidates to endorse their campaign. The importance of an identity is clearly evident in all spheres of businesses, both commercial and non-profit. For incumbent President Barack Obama, a minor tweak was required for his re-election campaign logo, while for other contestants an entirely new identity was necessitated for their campaigns. |
Nowadays, everything is regarded as a separate identity. Even a candidate standing in the elections for presidency is seen as an individual character with its own distinct identity and personality traits. In order to make an impression on potential voters, candidates must create a visual identity that truly depicts their campaign purpose and ideology.
• 2012 US Election Campaign Logos:Here are the election campaign logos of the 5 leading candidates for the US presidency with a brief profile of each contestant.
1. Barrack Obama 2012 Election Campaign Logo
Name: Barrack Obama